Throughout my career, I have always set aside some time each month to work with theBookDesigners, a prepress and book design firm based in the San Francisco Bay Area.
Over the years, I have assisted in the typesetting and prepress for hundreds of books of all genres: novels, nonfiction, reference books, and everything in between.
To display Parkmerced's features and show it in action, I prepared a Type Specimen Book.
The book contains detailed diagrams of the most exemplary letters, a full walkthrough of my design process, and a series of samples showing how Parkmerced might be used in logos, packaging, stationery, or signage.
Click the link below to view the Type Specimen Book in PDF form.
Parkmerced was supposed to be the perfect garden suburb. Nestled between San Francisco’s Holloway Hills and Lake Merced, this ambitious “Planned Garden Community” was to be an upper-middle-class cloister, several steps up from the Hoovervilles and Levittowns which soon began to dominate the rest of the country.
On a map, the radial layout of the complex and the frequent roundabouts foreshadow circular windows and arches. The four Parkmerced towers jut assumingly from the checkered pastel apartments, and trees line every lane, yard, and cranny.